Services / Search & growth
Search & performance marketing
Klyroo connects organic discovery, paid campaigns, and useful landing pages. Search engine optimisation, local discovery, GEO, ads, conversion improvements, analytics, and lifecycle content can work toward the same customer journey.
Search foundations
Give each important topic a useful page, descriptive title, readable heading structure, and relevant internal links. Check that intended pages can be crawled and that canonical URLs are consistent.
Content and local discovery
Explain services directly, address real customer questions, and keep business information consistent. Useful service pages and local details help customers understand what is offered and where it applies.
Campaigns and measurement
Plan search or paid campaigns around a relevant landing page and a clear action. Use available analytics to understand the journey and identify what to improve; advertising spend and platform access are separate project inputs.
How the work takes shape
Review the site and audience, identify useful page and campaign gaps, improve the content and technical foundations, then assess performance after publication with available search and enquiry data.
What to bring to the first conversation
Bring your website, service priorities, customer questions, and access to existing search or campaign reports if available. Separate the work delivered from outcomes that have not been measured.
Questions, answered.
What do SEO, GEO, and AEO mean?
SEO is search engine optimisation. GEO is generative engine optimisation. AEO is answer engine optimisation. These overlapping practices help make useful information easier to find, understand, and use to answer relevant questions.
Can this guarantee rankings or AI citations?
No. Search engines and AI systems decide which pages to show or cite. Clear, crawlable, reliable information supports discoverability, but inclusion and rankings are not guaranteed.
Are ad costs included?
Media spend is separate from the work to plan, create, and manage campaigns. The scope should state which platforms and campaign tasks are included.